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#EAIR2019 Programme

#EAIR2019 Programme

From Mass to Universal: the Development Trend of Strategic Management in Chinese Universities



Responsibility for an Innovative Future


Meiru Zhu, Renmin University of China, Peoples Republic of China

Single presentation - 30 Minutes Single presentation - 30 Minutes



At present, higher education in China will soon enter the stage of universalization, facing dramatical changes in the economic, political, social, and international environment. In this process, Chinese universities have ushered in a period of rapid self-development, and the strategic management in universities has presented a new look. For strategic concept, the universities' development vision is external, cross-regional, and globalized. For strategic planning, the traditional development planning departments have a more professional staffing system, and its job responsibilities serve the overall school development. For strategy implementation, the “streamlining administration and delegating power” within the school forms a smooth mechanism for overall strategy implementation. Lastly, for strategic evaluation, Chinese universities break the fixed feedback mechanism full of engineering thinking, and develop towards a dynamic ranking competition. The strategic management of Chinese universities presents an open, scientific, integrated and dynamic trend.

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